Monday, February 6, 2012

Priceless.

ou know the saying.  "If you have to ask, you can't afford it."  Hogwash.  The practice of stores or websites listing the price as "Call" or "Inquire" or "Upon Request" is just about the dumbest practice on earth.  If your business wants my business, you'll need to tell me how much the item costs.  Dear retailers:  If I have to ask, I'll bloody buy it somewhere else.

I'm not sure where this coy business practice started.  Maybe it's supposed to take after cultures abroad where bargaining is part of the purchase process.  Here in the states, however, it comes across as a high form of douchebaggery.  From the consumer standpoint, it's as if the business might charge X for one customer and Y for another.  Or perhaps if they're having a difficult week, the price will be lower than if they have a good week.

One such site is Michael Bachmann Ltd.  I love his offerings a lot - some amazing stuff for sale.  Not a price anywhere.  You can email him.  The form is simple.  He's even prompt in replying.  But why won't he just post the fucking prices already?

If you run across this in a retail setting, be sure to register your dissatisfaction.  Ask how much something costs.  Then do it again.  And again.  And again....  Maybe they'll start to get the message.

--A

No comments:

Post a Comment